Schema Markup Generator
Create structured data in JSON-LD format for your website. Choose a Schema.org type, enter your information and generate ready-to-use markup instantly.
Build Your Schema
STEP 01Generated JSON-LD
Choose the Schema.org type that accurately represents the content, business, person, product or entity.
Complete the relevant fields. The JSON-LD code updates automatically as you enter your information.
Copy the JSON-LD or complete script and add it to the appropriate webpage.
Generate Schema Markup for Your Website
Schema markup is structured data that helps search engines better understand the content and entities represented on a webpage. Use this Schema Markup Generator to create JSON-LD structured data for common website, content, business and SEO use cases.
What Is Schema Markup?
Schema markup is a standardized vocabulary used to describe information on webpages in a format that search engines can interpret more easily. It can help search engines understand important details such as articles, organizations, products, services, events, people and frequently asked questions.
Help Search Engines Understand
Structured data provides additional context about the content and entities represented on your webpage.
Describe Your Content
Schema can describe articles, businesses, products, services, events and other supported content types.
Support Search Features
Correctly implemented structured data can make eligible content easier for search engines to interpret and process.
How to Use This Schema Generator
Create your structured data in a few simple steps. Select the schema type that best represents the page, enter the relevant information, generate the JSON-LD and then add it to your website.
Select Schema Type
Choose the schema type that matches the content or entity represented on your webpage.
Enter Your Details
Add the relevant information requested by the generator, such as name, URL, description and other properties.
Generate JSON-LD
Generate the structured data in JSON-LD format ready for implementation.
Copy & Implement
Copy the generated code and add it to the appropriate webpage or website implementation.
Supported Schema Types
The generator supports a range of commonly used structured data types for websites, content, businesses, products and other entities.
Use Schema Accurately
Structured data should describe information that is actually represented on the webpage. Choose the schema type and properties that accurately match the content rather than adding markup simply to target search features.
Adding schema markup does not guarantee enhanced search results or rich results. Search engines decide whether and how eligible structured data is displayed in search.
Frequently Asked Questions
What is schema markup?
Schema markup is structured data that provides search engines with additional information and context about webpage content and entities.
What is JSON-LD?
JSON-LD is a structured data format commonly used to implement schema markup on websites.
Which schema type should I use?
Choose the type that most accurately represents the primary content, entity or purpose of the webpage.
Where should I add schema markup?
JSON-LD can generally be implemented within the webpage's HTML, commonly through the head or body depending on the website platform and implementation method.
Does schema markup improve SEO?
Structured data can help search engines understand webpage content, but adding schema does not guarantee higher rankings or enhanced search results.
Should every page have schema markup?
Schema should be used where it accurately describes the content or entities represented on the page. It should not be added simply for the sake of having markup.
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