Create clean, trackable campaign URLs in seconds. Add UTM parameters for source, medium, campaign, term and content, then copy the finished URL for your marketing campaigns.
Enter your landing page and campaign information. The tracking URL is generated instantly in your browser.
Enter the full URL of the page you want visitors to reach.
Identifies where the traffic originates.
Identifies the marketing channel.
Identifies the specific campaign.
Commonly used to identify paid search keywords.
Helps distinguish different ads, links or creatives.
Your tracking parameters update as you build your campaign URL.
Add campaign information to links so you can distinguish traffic sources in analytics.
Use consistent source, medium and campaign naming across your marketing activities.
Use UTM-tagged URLs alongside your analytics setup to understand campaign traffic.
Each UTM parameter adds a specific piece of campaign information to your URL. Consistent naming makes campaign reporting easier to understand.
Identifies the traffic source, such as Google, Facebook, LinkedIn or an email newsletter.
Identifies the marketing channel, such as CPC, social, email or referral.
Identifies the campaign itself, such as a seasonal promotion or product launch.
Helps differentiate multiple links or creatives within the same campaign.
Find quick answers about UTM parameters, campaign tracking URLs and using this UTM Campaign Builder.
A UTM URL is a website URL containing tracking parameters that provide additional campaign information to analytics platforms.
UTM stands for Urchin Tracking Module. UTM parameters are commonly used to add campaign information to marketing URLs.
UTM Source identifies where traffic comes from, while UTM Medium identifies the marketing channel. For example, Google can be the source and CPC can be the medium.
Yes. UTM URLs can be used in social posts, profile links, paid social campaigns and other promotional links to provide campaign tracking information.
Yes. UTM parameters can help distinguish traffic generated by newsletters, promotional emails and different links within an email campaign.
UTM parameters are added to the URL and normally do not change the visible content of the landing page. They provide campaign information for analytics and attribution.
No server-side storage is required by this tool. The URL is generated directly in your browser from the information you enter.
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